Search Engine Optimisation Tips For Beginners

Web site expert and author Brendon Sinclair gives some solid tips for search engine optimization for beginners.

http://www.youtube.com/watch?v=65PQpHcAonw

Byte into that Chip

Doritos has benefitted greatly from its recent online campaigns.
The company asked consumers to submit their own ads that would air during the Super Bowl, with the winner selected by a consumer online vote. According to marketing director Jason McDonell, the challenge attracted no less that two million hits on the contest microsite, including 750,000 unique users and illustrated what the company calls "social networking at its best".

The Doritos marketing man added that the company's target audience - young adults - craved self-expression and 'belongingness', wanting to feel that they belong to something. This thinking was behind the challenge.

This year's Super Bowl demonstrated the growing importance of the online medium, with Reprise Media partner Peter Hershberg saying that "an effective search marketing campaign can close the loop, making an immediate connection with interested people".

Growing Market in Nike

Mark Parker, Nike's new CEO realised that relying on Nike's mass appeal was no longer good enough. Going forward, he said, the company needs to find new ways to forge closer and more meaningful connections to consumers through more customized, personal experiences, a shift significant enough to prompt Nike to reorganize to a more decentralized management structure.

Nike has increased its Internet investment more than tenfold since 2002 to $11 million last year, according to TNS Media Intelligence and in its 24-year history Nike has created some of advertising's most iconic, memorable work. But in the new digital world, which is where the majority of Nike's target customers increasingly live, those loyalties to traditional advertising are being sorely tested.

As they realise that their audience is shifting from traditional forms of media, Nike has started to shift its marketing mix to include more marketing on the internet and higher interactivity with customers on their website.

Moving South

Rodgers Media Group™ (RMG), a search engine, consulting & marketing industry leader, is moving to Medford, OR. on March 16th.

RMG features expert Jeff Rodgers (President) who shares a complete online process that works. Unlike web design & web marketing companies, RMG will build upon one another’s topics providing a consistent voice and process for converting website visitors into paying customers.

A prime example of this can be found by seeing such a large increase of online sales over just the last few months. Rodgers is an expert at interpreting web site statistics and teaches companies how to build a web business or presence by applying common sense marketing techniques. Rodgers focuses on the overall optimization of a website and achieving higher rankings through a successful linking strategy. With “Strategy Development” & “Targeted Traffic Generation” and also with “Link Building” and “E-Commerce”, this will teach Medford business owners just how much usability and linking strategies can affect their search rankings.

Skype surges ahead with mobile initatives

Skype anointed mobile VoIP solution company, iSkoot, has announced a successful round of venture raising taking on a briefcase full of cash from a handful of venture capital funds. The money to be used to fund iSkoot's drive to become leader in mobile Skype solutions, but the company has also announced it is developing similar solutions for other Instant Messaging and social network communities.
The US$7 million second funding round was secured after announcing that peer-to-peer broadband telephony company Skype would be made available onHutchison Whampoa 3 mobile phones as part of its push to pre-load Skype onto Nokia and Sony Ericsson handsets.

iSkoot's software allows Skype calls to be received on mobile handsets.