Marketing on the Internet

Friday, April 27, 2007

Akon in Zen



If you don't know the story already, Akon held a concert in Trinidad recently at the Zen nightclub and sometime later, video surfaced showing Akon humping what turned out to be a 14 year old pastor's daughter on stage. The video and the reaction to it are now plastered all over the internet. Google the words "Akon Trinidad" and see for yourself.

Deena was filmed dancing with the superstar during his performance at the Zen nightclub last Thursday in Port of Spain. She had won the first stage of a competition which carried prizes, including a "free trip" to Africa. There was however no free trip to Africa as at the end of the competition, Akon said he was Africa.

The 48 second clip is now found on many websites including E! Online, BET and VH1. It also made VH1's best week ever countdown and is the buzz on a lot of celebrity blogger's websites. It comes to show how far technology and media has come since this short clip has sparked controversy worldwide. The club in question has come under scrunity and was closed to the public yesterday after the police served them their papers to revoke their license.

This has been an excellent example of how new media can create buzz in the community. One small person with a video phone has stirred up the Trinidadian community and the Hip Hop world

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