Akon in Zen

If you don't know the story already, Akon held a concert in Trinidad recently at the Zen nightclub and sometime later, video surfaced showing Akon humping what turned out to be a 14 year old pastor's daughter on stage. The video and the reaction to it are now plastered all over the internet. Google the words "Akon Trinidad" and see for yourself.

Deena was filmed dancing with the superstar during his performance at the Zen nightclub last Thursday in Port of Spain. She had won the first stage of a competition which carried prizes, including a "free trip" to Africa. There was however no free trip to Africa as at the end of the competition, Akon said he was Africa.

The 48 second clip is now found on many websites including E! Online, BET and VH1. It also made VH1's best week ever countdown and is the buzz on a lot of celebrity blogger's websites. It comes to show how far technology and media has come since this short clip has sparked controversy worldwide. The club in question has come under scrunity and was closed to the public yesterday after the police served them their papers to revoke their license.

This has been an excellent example of how new media can create buzz in the community. One small person with a video phone has stirred up the Trinidadian community and the Hip Hop world

Google TISP

Google today announced the launch of Google TiSP (BETA)™, a free in-home wireless broadband service that delivers online connectivity via users' plumbing systems. The Toilet Internet Service Provider (TiSP) project is a self-installed, ad-supported online service that will be offered entirely free to any consumer with a WiFi-capable PC and a toilet connected to a local municipal sewage system.

Google Users who sign up online for the TiSP system will receive a full home self-installation kit, which includes a spindle of fiber-optic cable, a TiSP wireless router, installation CD and setup guide. Home installation is a simple matter of GFlushing™ the fiber-optic cable down to the nearest TiSP Access Node, then plugging the other end into the network port of your Google-provided TiSP wireless router. Within sixty minutes, the Access Node's crack team of Plumbing Hardware Dispatchers (PHDs) should have your internet connection up and running.

Personally when I read this article, I think its an April Fools Joke, but it was funny and interesting all the same since they were taking the idea that people potty while still on their laptops

Search Engine Optimisation Tips For Beginners

Web site expert and author Brendon Sinclair gives some solid tips for search engine optimization for beginners.

http://www.youtube.com/watch?v=65PQpHcAonw

Byte into that Chip

Doritos has benefitted greatly from its recent online campaigns.
The company asked consumers to submit their own ads that would air during the Super Bowl, with the winner selected by a consumer online vote. According to marketing director Jason McDonell, the challenge attracted no less that two million hits on the contest microsite, including 750,000 unique users and illustrated what the company calls "social networking at its best".

The Doritos marketing man added that the company's target audience - young adults - craved self-expression and 'belongingness', wanting to feel that they belong to something. This thinking was behind the challenge.

This year's Super Bowl demonstrated the growing importance of the online medium, with Reprise Media partner Peter Hershberg saying that "an effective search marketing campaign can close the loop, making an immediate connection with interested people".

Growing Market in Nike

Mark Parker, Nike's new CEO realised that relying on Nike's mass appeal was no longer good enough. Going forward, he said, the company needs to find new ways to forge closer and more meaningful connections to consumers through more customized, personal experiences, a shift significant enough to prompt Nike to reorganize to a more decentralized management structure.

Nike has increased its Internet investment more than tenfold since 2002 to $11 million last year, according to TNS Media Intelligence and in its 24-year history Nike has created some of advertising's most iconic, memorable work. But in the new digital world, which is where the majority of Nike's target customers increasingly live, those loyalties to traditional advertising are being sorely tested.

As they realise that their audience is shifting from traditional forms of media, Nike has started to shift its marketing mix to include more marketing on the internet and higher interactivity with customers on their website.

Moving South

Rodgers Media Group™ (RMG), a search engine, consulting & marketing industry leader, is moving to Medford, OR. on March 16th.

RMG features expert Jeff Rodgers (President) who shares a complete online process that works. Unlike web design & web marketing companies, RMG will build upon one another’s topics providing a consistent voice and process for converting website visitors into paying customers.

A prime example of this can be found by seeing such a large increase of online sales over just the last few months. Rodgers is an expert at interpreting web site statistics and teaches companies how to build a web business or presence by applying common sense marketing techniques. Rodgers focuses on the overall optimization of a website and achieving higher rankings through a successful linking strategy. With “Strategy Development” & “Targeted Traffic Generation” and also with “Link Building” and “E-Commerce”, this will teach Medford business owners just how much usability and linking strategies can affect their search rankings.

Skype surges ahead with mobile initatives

Skype anointed mobile VoIP solution company, iSkoot, has announced a successful round of venture raising taking on a briefcase full of cash from a handful of venture capital funds. The money to be used to fund iSkoot's drive to become leader in mobile Skype solutions, but the company has also announced it is developing similar solutions for other Instant Messaging and social network communities.
The US$7 million second funding round was secured after announcing that peer-to-peer broadband telephony company Skype would be made available onHutchison Whampoa 3 mobile phones as part of its push to pre-load Skype onto Nokia and Sony Ericsson handsets.

iSkoot's software allows Skype calls to be received on mobile handsets.